LYNVI

Branding

Lynvi is a Swiss-based tour operator/experience provider that helps guests and other travel agencies organise and optimise itineraries, accommodations and activities. They focus on delivering a joyful, seamless experience by going the extra mile and truly connecting with the needs of those they serve.

Their ultimate purpose, however, is to unite humanity through travel – experiencing new places and meeting a diversity of people naturally expands travellers' horizons and helps them realise the oneness of all.

Working with Vítor and Lydia, the owners of Lynvi has been such a pleasure. During the initial chat, we quickly realised that we were the right fit. They’re the most spiritually-minded brand I ever worked with – unusually so for a travel brand! Merging their passions and following their intuition enabled them to build a thriving business without a professionally done brand identity or a website.

Lynvi knew they wanted to use illustrations instead of photographs, but they were open to my experimentation with the rest of the aspects of the brand. Because their values are based on being a very aligned, highly conscious business, and their brand strategy contains words such as “oneness” and “infinite creation”, I wanted to create a timeless logo to communicate this. After many trials and errors, I created this symbol of infinity and location signs merged together in a way that works visually. The typography combines a minimal, geometric font that nods to the universal aspect of the Lynvi, and a beautiful, versatile serif for the fonts to add warmth and character. The colour is minimal and muted to not compete with the colourful watercolour illustrations Lynvi will be sourcing long-term. Vítor and Lydia loved it, and we finalised the branding with no revisions needed.

We’re currently working on applying their new branding to various touch points of their brand, and I can’t wait to see them all out in the wild. I’ll be updating this space once we’ve completely finished the project.

“Kat is a lovely person and a fantastic creative mind. We were very lucky to have her develop our branding, which ended up communicating exactly the values and principles that we follow. We very much look forward to keep working with her on new projects.”

— LYNVI —