DESIGN THAT CONNECTS

CAREFULLY CRAFTED | BEAUTIFULLY DESIGNED

 
MY CLIENTS HAVE BEEN FEATURED IN/ON

01. SIGNATURE BRAND IDENTITY | £4995

(Turnaround time | 10–12 weeks)



An in-depth, mindfully paced branding package with a strong emphasis on the strategy foundation, created to attract your ideal audience through a clear vision and beautifully crafted, well-aligned visual identity.

  • Online Consultation (video call)

  • Brand Strategy (includes positioning and messaging – background, vision, purpose, mission statement, values, offering, opportunities, target audience, brand interaction path, purchase advantage, differentiation from the competition, brand vision, brand voice, and brand look & feel)

  • Directional Moodboard (carefully chosen selection of images that help us establish the most suitable creative direction for your brand and help us transition from words to visuals)

  • Main Logo

  • Alternative Logo

  • Submark

  • Colour Palette – HEX and RGB codes (Pantone on request)

  • Font System (including header + main body styles)

  • Secondary Graphics (supporting illustrative items such as icons, textures or patterns, where appropriate)

  • Brand Style Guide (an extensive, beautifully designed PDF document to help you use your new branding)

02. STANDARD BRAND IDENTITY | £2995

(Turnaround time | 6–8 weeks)



A more succinct branding package – ideal for those on a lower budget, just starting out, or with a strategy already in place. The brand style guide is an abbreviated version of the document included in the Signature Package (above).

  • Online Consultation (video call)

  • Brand Report (a short version of the what, how and why, brand personality & keywords, target audience, competition and USP)

  • Directional Moodboard (carefully chosen selection of images that help us establish the most suitable creative direction for your brand and help us transition from words to visuals)

  • Main Logo

  • Alternative Logo

  • Submark

  • Colour Palette –HEX and RGB codes

  • Font System (including header + main body styles)

  • Secondary Graphics (supporting illustrative items such as icons, textures or patterns, where appropriate)

  • Mini Brand Style Guide (a beautifully designed PDF document)

THE BRANDING PROCESS

 To create a solid basis and lasting success,
we need to take a holistic, inside-out approach.


A strong brand that stands out from the competition is not only about beautiful visuals – it’s the unseen foundation that gives the brand its purpose, drives it forward and holds it together. When the visuals are created from this deeper place, they emanate authenticity and attract the right audience.

— DISCOVERY —

First – through a carefully articulated series of questions – I will find out all the relevant aspects of your business to help me form the foundation, which will determine the brand’s visuals further down the line.

— STRATEGY —

Based on the answers you gave me in the previous stage and the package you chose, I will create an in-depth brand strategy or a more succinct report to give me the basis and reasoning for a purposeful, authentic, compelling brand.

 

— DESIGN —

At last, it's time to get designing. I will take all the relevant information from the previous step and translate it into a design that you're thrilled with and which is perfectly aligned with your brand.

03. SIGNATURE SQUARESPACE WEBSITE | £4995

(Turnaround time | 12-14 weeks)



A high-quality website is usually the first impression of a business in today’s world. You will receive an elegant, custom-coded website that is intuitive, has a clean layout, and can be updated easily. However, most importantly, your website will be strategically set up to convert your visitors to subscribers, customers, and clients, and will be optimised for both desktop and mobile.

You can view examples of my web design work on my portfolio page, with clients including Paul Cocksedge, Thelma West, and Art for Youth London.

  • Online Consultation (video call)

  • Full Squarespace Website (up to 6 pages, i.e. home, about, contact, services, newsletter landing page and workshops; you can add more pages, E-commerce, scheduling, or member area for an additional fee)

  • Custom Coding (to help you stand out)

  • Core SEO (foundational SEO including image optimisation, page descriptions, and settings adjustments)

  • Domain connection (if needed)

  • Guidance to Editing (a custom live session or video recording that will enable you to edit and update your new website)

  • 4 Weeks of Support (after we finish the project, I will be available for help with any website-related issues you come up against)

04. STANDARD SQUARESPACE WEBSITE | £2995

(Turnaround time | 8-10 weeks)



This package allows for a faster, simpler website only using the native Squarespace features (without the use of custom code). The website will be optimised for desktop and mobile, and set up for a high conversion.

  • Online Consultation (video call)

  • Full Squarespace Website (up to 5 pages, i.e. home, about, contact, services, and workshops; you can add more pages, E-commerce, scheduling, or member area for an additional fee)

  • Core SEO (foundational SEO including image optimisation, page descriptions, and settings adjustments)

  • Domain connection (if needed)

  • Guidance to Editing (a custom live session or video recording that will enable you to edit and update your new website)

  • 2 Weeks of Support (after we finish the project, I will be available for help with any website-related issues you come up against)

THE WEB DESIGN PROCESS

 A good website is both beautiful and functional.
You want to attract visitors and keep them there, but most importantly, convert them into paying customers and clients.

— DISCOVERY —

At the beginning of building a website, we will determine the website's purpose, look at the competition, think about the features your website would benefit from and agree on the pages that need to be included.

— STRATEGY —

We will then go through each page to establish its content and structure, and ensure that your website works with your brand’s needs and is built for high conversion.

 

— DESIGN —

Lastly, it’s finally time to design—I will start building on Squarespace, making any additional tweaks as needed, and test all functionality. And just like that, your website will be ready to launch!

When we come to the end of the project, I’ll equip you with a custom-made video tutorial showing you how to update your new website. I also provide two weeks of support if you get stuck with anything. And don’t worry – Squarespace has fantastic customer service that will help you out in case you’re having difficulties further down the line.

SQUARESPACE WEB PACKAGE ADDITIONAL BENEFITS



As a Squarespace Circle member, I get certain benefits that transfer to you as my client when I start your website from my account:

  • 20% discount on your first year of Squarespace annual subscription, Squarespace Member Areas, and Squarespace Acuity Scheduling

  • Up to six months trial period (no subscription fees while I build your site)

    *The above benefits only apply to new Squarespace subscriptions


As a new Squarespace subscriber, you also get a free domain for one year when purchasing directly through the platform.

  • Lucie Dutton (Cambridge, UK)

    “I hired Kat to design my brand and website for my garden design business. It's hard to find multi-disciplinary designers who have such a strong design sensibility and I couldn't be happier with the results. The entire process was seamless from the start, with excellent communication, explanation of rationale and the highest quality design and output. I will definitely come back to Kat for any future design needs and highly recommend her to anyone looking for branding and web design.”


    www.luciedutton.com

  • Lynvi (Zürich, Switzerland)

    “Kat is a lovely person and a fantastic creative mind. We were very lucky to have her develop our branding, which ended up communicating exactly the values and principles that we follow. We very much look forward to keep working with her on new projects.”

  • Paul Cocksedge Studio (London, UK)


    “Big thank you to Katarina for designing our new website — we love it!”

    www.paulcocksedgestudio.com

  • Thelma West (London, UK)


    “Kat has been such a pleasure to work with. I especially appreciate her easy to work with approach! She has produced excellent ideas in a proactive manner and delivered works on schedule as well as to a high standard.”

    www.thelmawest.com

  • Design Laboratory (London, UK)


    “Kat is a breath of fresh air and has been a pleasure to work with. She always took the time to get to know our projects and methodologies in order to have a holistic view of each client's design needs and requirements, allowing her to look beyond the usual and delve deeper into the meanings and reasonings behind every design process and decision.

    Her unrivalled passion for design is reflected in the quality of her work, proving herself an invaluable part of the team. Kat is a very generous person and has an energising and uplifting effect on every project she is part of, and we’re proud to have had her as a part of the Design Laboratory team.”

    www.designlaboratory.co.uk

  • Sofie Hagen (London, UK)


    “I would - no, I will definitely work with Kat again. I'm a difficult client and I had difficult and complex demands without the vocabulary to explain myself and still, Kat managed to create a perfect brand package for me. She was quick, professional, warm and patient. And super, super talented. Would highly recommend.”

    www.sofiehagen.com

  • Mission Atelier (San Francisco, USA)


    “I have worked and been impressed with Katarina's design work in all the multiple jobs she has done for me. She has really helped me to develop my brand identity and I now consider her an important part of its continued development. She's positive, very open to feedback, responsible, and an excellent communicator.”

    www.missionatelier.com

  • Art for Youth (London, UK)


    “Kat at Peach & Dot is a delight to work with. Not only did she help us transform our brand and website but the support offered throughout the process was invaluable. We are delighted with our new website which has increased our web traffic and strengthened the Art for Youth brand. I would highly recommend using Peach & Dot for your brand and web design needs. Thank you, Kat!”

    www.artforyouth.com

  • Guy Allen Studio (Norfolk, UK)


    “This is the most recent project that Kat has worked on for me and I am unsurprisingly over the moon with the logos that she created. Looking forward to working with her in the year ahead and couldn’t recommend her more, particularly her efficiency and commitment to each project.”

    www.guyallenstudio.com

  • Summer Club The Label (London, UK)


    “Kat was great to work with, she is knowledgeable about the sector allowing her to provide great direction and insight. She is a great communicator and asks all the right questions to help steer the project and deliver a beautiful piece of work. Kat was also very commercially minded and provided a finished piece that I was able to edit down the line meaning my investment would save me money in the long run.”

    www.summerclubthelabel.com

  • Resilient RX Physical Therapy (New Jersey, USA)


    “Katarina from the beginning stood out compared to others that I have worked with in the past. Her work was very thorough, professional, timely and creative. What I liked most was that her opinions were honest and respectful and we're in the best interest of my company/project rather than just trying to please me in order to complete the project. I couldn't ask for a better person for my business brand design and will absolutely continue using and recommending her in the future.”

    www.resilientrxpt.com

  • Kendu (Dublin, UK)


    “Kat is an exceptional designer and creative thinker. I collaborated with her on the launch of my new activewear brand. I was astounded by the level of commitment and interest shown during the project. The partnership was excellent, and I was thrilled with the end result. Kat approached the design role methodically, first determining my needs and then leading me through each part of the design process. I had a great time collaborating with her. I found it highly engaging because I felt included every step of the way. Apart from being a pleasure to work with, you can tell she has mastered her craft of graphic design. I cannot think of a more qualified candidate given the amount of thought, guidance, and input she provided. It was a pleasure working with her, and I would highly recommend her to anyone looking to elevate their company's branding.”

  • Onsite Digital (Hong Kong, China)


    “Kat is truly an expert in logo design and branding. She is able to blend in the perfect balance of design aesthetics and business functionality. The amount of thought, guidance and feedback that she provided was invaluable and I can't imagine a better person for the job. She took the time to understand me, my business and the industry to ensure that what she created was relevant and more importantly, properly suited for the business’s target audience. I very much enjoyed working with her and I highly recommend her to anyone who wants to elevate their business branding.”

  • Jakka Snacks (London, UK)


    “Overall thoroughly impressed with the outcome and would not hesitate to collaborate again in the future. Extremely friendly, professional, and well communicated throughout the whole project.”

  • She. (Edinburgh, UK)


    “We enjoyed collaborating with Katarina throughout the process. She is a great designer with beautiful creative ideas. She helped us to form the design and the values of the project (branding & packaging) and always gave us a great point of view. The communication was amazing, professional and she always followed our vision and used her creativity to make our ideas happen. We are happy with the end result and would work with her again.”

 FAQ

  • It all starts with a video call to discuss the project and make sure we’re a good fit.

    Once we agree to go ahead, I will create a proposal and work out the quote for your specific requirements (if your needs are different from what the package includes). Upon approval, I will send you the deposit invoice (a part of the whole fee) and an invitation to Asana (a project management tool) to help us keep organised. There you will find our whole project laid out, and it will be time to start getting creative!

    The rest of the fee will be paid in several more instalments as we advance.

  • The branding package will provide you with a range of high-quality files suitable for different use. You will receive the following:

    • CMYK files for print (jpegs)

    • RGB files for online use (JPEGs and transparent PNGs)

    • Vector files (indefinitely scalable EPS files)

    • Original source files (Adobe Illustrator ai. file)

    Along with all your logo variations, you will also receive profile images for the social media platforms of your choice.

  • Currently, I only build on the Squarespace platform. It is clean, beautiful, easily editable, and contains all the functionality and features you may ever need.

    I tried many platforms over the years and Squarespace is the clear winner and ticks all the boxes.

  • Due to the nature of my work, I do not offer refunds. However, I will go out of my way to make sure that you’re happy with our collaboration and outcome.

    Also, I only charge a part of the fee before the beginning of the project to help spread the cost, with the rest of the fee being paid in milestones to keep the work/payment in balance.

 

More questions? Get in touch below.